Read the full article, 4 Things Every CMO Should Do Before Approaching IT About Big Data.
“You’ve likely heard the whispers (or shouts) about Big Data’s potential, how it’s the holy grail of marketing—and it can be. But to uncover this information and take action on it, marketing needs to partner closely with all departments, especially with IT.” says Samer Forzley, VP of Marketing at Pythian.
“IT can go off and develop as many Big Data initiatives as it wants, but without the necessary insights from the marketing team, those projects will never translate into sales. But if each plays to its strengths, with CMOs entering the Big Data conversation with logistics upfront, then IT’s structural knowhow can bring that solution to fruition.”