Author: Beth Johnson

How to get more from marketing data with a Marketing Data Platform on Google Cloud Platform – Part 1

The power behind today’s most successful online marketing programs is the sheer abundance of data available to drive strategy, engagement and activation. But before you can use that bounty of insight to segment, target and engage prospects, as well as…

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How to choose the best data management option

As your data estate ramps up to a data empire, more and more of your users are vying for––and expecting––better access to this wealth of internal and external information. That’s why finding the right home for your data is so…

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Data lovers’ gift guide 2018

Can’t figure out what to get that special data professional on your list? Back by popular demand, our Data lover’s gift guide helps you choose the perfect gift for that data analyst, visualizer, engineer, BI pro or data scientist on…

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Pythian helps AEG Presents target the right prospects at the right time

AEG Presents is a company focussed on driving ticket purchases for its global entertainment parent, AEG Worldwide. But it was getting tougher to compete against rival event companies by putting relevant offers in front of customers. Why? Simply because the…

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Black Friday is coming. Is your customer data ready?

As a retailer, Black Friday can make or break your end-of-year sales targets. It’s when customers expect savings on their favorite products, and you expect deal-seeking customers to line up at your door or flock to your website. But special…

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How AEG Worldwide delivers superior customer experience with a cloud-based analytics platform

We recently helped AEG Worldwide, a leader in the live entertainment industry, align their marketing programs with their individual ticket buyers with a big data solution that provides AEG with a full view of their customers’ behaviors and preferences and…

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The changing role of BI professionals: the importance of a modern data platform

The following is the fourth and final in a series of four blog posts on the evolving roles, skills and functions played by business intelligence and data professionals. The first three blog posts on the changing roles of BI Professionals…

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The changing role of BI professionals: the perfect candidate

The following is the third in a series of four blog posts on the evolving roles, skills and functions played by business intelligence and data professionals. In our first two posts on the changing role of BI professionals, we offered…

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The changing role of BI professionals: why managers think beyond BI skills when hiring analytics talent

The following is the second in a series of four blog posts on the evolving roles, skills and functions played by business intelligence and data professionals. We learned in our first post in this series how the role of business…

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The changing role of BI professionals: from analysts to scientists

The following is the first in a series of four blog posts on the evolving roles, skills and functions played by business intelligence and data professionals. It’s been estimated that 65 percent of current primary school students will eventually hold…

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