Author: Lynda Partner

AEG Presents is a seasoned veteran when it comes to staging high-profile concerts with first-class artists and venues like Coachella and the New Orleans Jazz Festival. But the organization recently realized it had a problem getting the most out of…

The power behind today’s most successful online marketing programs is the sheer abundance of data available to drive strategy, engagement and activation. But before you can use that bounty of insight to segment, target and engage prospects, as well as…

As your data estate ramps up to a data empire, more and more of your users are vying for––and expecting––better access to this wealth of internal and external information. That’s why finding the right home for your data is so…

Not loving your data? You’re not alone. Accessing corporate and external data to gain insight and get ahead is critical—but it isn’t easy. One source claims 90 percent of digital information is unstructured and locked in siloed repositories, meaning departments…

Can’t figure out what to get that special data professional on your list? Back by popular demand, our Data lover’s gift guide helps you choose the perfect gift for that data analyst, visualizer, engineer, BI pro or data scientist on…

AEG Presents is a company focussed on driving ticket purchases for its global entertainment parent, AEG Worldwide. But it was getting tougher to compete against rival event companies by putting relevant offers in front of customers. Why? Simply because the…

As a retailer, Black Friday can make or break your end-of-year sales targets. It’s when customers expect savings on their favorite products, and you expect deal-seeking customers to line up at your door or flock to your website. But special…

We recently helped AEG Worldwide, a leader in the live entertainment industry, align their marketing programs with their individual ticket buyers with a big data solution that provides AEG with a full view of their customers’ behaviors and preferences and…

A Twitter user recently turned to the platform to issue an appeal to her bank: “Please don’t send me emails asking if I’m ready to buy a house ten minutes after emailing me an overdraft notice.” That one tweet neatly…

The following is the fourth and final in a series of four blog posts on the evolving roles, skills and functions played by business intelligence and data professionals. The first three blog posts on the changing roles of BI Professionals…