Pythian Implements Oracle Exadata at LinkShare Corporation

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Expert Services Allow Organizations to Effectively Evaluate, Migrate to and Manage World’s Fastest Database Machine

Contact Vanessa Simmons for media inquiries

The Pythian Group Inc., the preeminent remote database infrastructure services company and a Platinum member of the Oracle PartnerNetwork (OPN) today announced the implementation of the Sun Oracle Database Machine at LinkShare Corporation, a division of Rakuten, Inc, and launch of its Oracle Exadata services practice. LinkShare, the leading performance marketing network provider, selected Pythian as its database services partner because of the company’s proven database management, data migration and performance tuning experience and successful track record of managing LinkShare’s databases. LinkShare is migrating to the Sun Oracle Database Machine to extend the capacity of their current database environment. After careful consideration, LinkShare opted for the Sun Oracle Database Machine for its performance, fault tolerance, reliability and cost advantages.

Pythian provides LinkShare with consulting and technical expertise for the planning, configuration, deployment, management, administration and ongoing operational support of their migration project. This includes re-engineering the database, adjusting the data model, redefining table structures, creating new indexing schemes and re-writing and tuning SQL queries, among other tasks. The project is scheduled for completion later this year and the results will be unveiled at Oracle OpenWorld in September 2010.

“Pythian has proven their Oracle expertise to us over the years, so it was a natural decision to go with them once we chose Oracle Exadata Version 2,” said Jonathan Levine, Chief Operating Officer at LinkShare. “Our partnership with Pythian has delivered fantastic ROI.”

According to Oracle, the Sun Oracle Database Machine is the world’s fastest machine for both data warehousing and online transaction processing (OLTP). Customers can store more than ten times the amount of data and conduct searches more than ten times faster without making any changes to the applications. The Sun Oracle Database Machine represents a substantial upgrade to LinkShare’s current environment, enabling an ever-increasing data and usage volume.

“Oracle Exadata is a compelling package of Oracle technologies,” Levine said. “Our new Oracle Exadata infrastructure provides us with the scalability, reliability and availability to meet the growing needs of our advertisers and publishers as LinkShare continues to expand globally, and as online advertising and e-commerce continue to grow quickly in our current networks.

“It’s not surprising that we continue to see rapid adoption of Oracle Exadata, given the need for companies to increasingly do more with less,” said Stephen Boyle, Group Vice President, Worldwide Strategic Alliances, Oracle. “Implementation partners with proven expertise in Oracle Exadata deployment, such as Pythian, will be in high demand going forward to ensure the successful adoption of Oracle Exadata as well as its ongoing operational support.”

By choosing Pythian for their Oracle Exadata services, organizations will benefit fully from both Oracle Exadata’s features and capabilities and the application of Pythian’s best practices. The expert support of Pythian’s database administrators will assure a smooth transition for companies migrating to Oracle Exadata as well as an optimal long-term cost of ownership.

“We believe that Oracle Exadata will revolutionize database management, especially in high throughput OLTP applications and ever-growing data warehouses”, says Alex Gorbachev, Chief Technology Officer at Pythian. “The Sun Oracle Database Machine opens up new opportunities for database consolidation as an integrated and fully validated solution that is pre-configured and ready to go.”

Free Webinar on Successfully Implementing Oracle Exadata
Those interested in Oracle Exadata implementations can join Marc Fielding, Senior Consultant with Pythian’s Consulting Group for the Implementing Oracle Exadata – Strategies for Success Webinar, August 11 at 12pm ET. Details & registration.

Visit our Oracle Exadata page outlining Pythian’s service offerings or email Pythian for further details.

About Pythian
Pythian is a global database and application infrastructure services company for Oracle, MySQL and SQL Server. Since 1997, companies have entrusted Pythian to keep their database infrastructures running efficiently and to help them strategically align their IT and business goals. Pythian’s unparalleled DBA skills, mature methodologies, best practices and tools enable clients to do more with fewer resources. Pythian’s corporate headquarters is in Ottawa Canada, with offices worldwide. To find out more visit Pythian.

About LinkShare Corporation
LinkShare Corporation provides ecommerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. LinkShare’s cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney,, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo. For more information, please visit LinkShare.

About Rakuten
Headquartered in Tokyo, Rakuten is one of the world’s largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle’s partner program that provides partners with the tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency, development, business results, expertise and proven success. To find out more visit the OPN site.

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About the Author

VP Business Development
Vanessa is an experienced business development professional with over 15 years’ experience in all aspects of the business development and marketing disciplines. She brings endless energy, drive, and a results-oriented approach to creating Pythian’s strategic partnerships and business initiatives. In her spare time, Vanessa pursues her passion for great food, wine, and artisan cheeses as an accredited Cheese Sommelier and Cordon Bleu-trained chef. Her weekly Friday afternoon cheese tastings at Pythian’s Ottawa office aren’t to be missed!

1 Comment. Leave new

Fully Exploiting Exadata
July 8, 2010 5:30 am

[…] re-engineering.  This is why I’d like to highlight (my emphasis) this quote from a recent Pythian news update:Pythian provides LinkShare with consulting and technical expertise for the planning, configuration, […]


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