Let me start today with some great news! This week I got my first meeting….Woohoo! It happened in totally unexpected ways. It happened on Twitter. Of the dozens of calls and emails that I had been sending out it happened with a quick, to the point tweet. It made me take a step back and look at what I was doing differently.
Sales is about reaching people with a message and hoping they get interested enough to talk to you. You have to reach people where they live. Today, people live on many different hubs. We live on Twitter, Facebook, Hootsuite, Snapchat, Email, Linkedin or in an office. People also do these things depending where they are geographically. New Yorkers are more likely to hang out on social media channels than Floridians who may love phone calls and a good chat. Reach your people where they live.
Sales is also a very creative channel. It forces you to think out of the box at all times. To be successful you must not only be creative with your messaging, you also have to be creative about how you will deliver that message. Make your message brief, relevant and fun.
I am an entrepreneur first and foremost, which makes me naturally curious about business. Reaching out to all these people is all about getting to know their business. I am genuinely interested in knowing who they are and how their business works. It is about meeting cool folks doing cool things. Be genuine. Business will follow.
Its been a good week! Do you have a story or two to share about where you meet your people. Have you had success over social media? If so, please share. I want to be inspired!
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