Tag: CDP

Black Friday is coming. Is your customer data ready?

As a retailer, Black Friday can make or break your end-of-year sales targets. It’s when customers expect savings on their favorite products, and you expect deal-seeking customers to line up at your door or flock to your website. But special…

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Three reasons why you need a customer data platform right now

A Twitter user recently turned to the platform to issue an appeal to her bank: “Please don’t send me emails asking if I’m ready to buy a house ten minutes after emailing me an overdraft notice.” That one tweet neatly…

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