Tag: Enterprise Data Platform (EDP)

How the cloud may finally solve the data silo problem

Not loving your data? You’re not alone. Accessing corporate and external data to gain insight and get ahead is critical—but it isn’t easy. One source claims 90 percent of digital information is unstructured and locked in siloed repositories, meaning departments…

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Pythian helps AEG Presents target the right prospects at the right time

AEG Presents is a company focussed on driving ticket purchases for its global entertainment parent, AEG Worldwide. But it was getting tougher to compete against rival event companies by putting relevant offers in front of customers. Why? Simply because the…

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Black Friday is coming. Is your customer data ready?

As a retailer, Black Friday can make or break your end-of-year sales targets. It’s when customers expect savings on their favorite products, and you expect deal-seeking customers to line up at your door or flock to your website. But special…

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Three reasons why you need a customer data platform right now

A Twitter user recently turned to the platform to issue an appeal to her bank: “Please don’t send me emails asking if I’m ready to buy a house ten minutes after emailing me an overdraft notice.” That one tweet neatly…

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